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SEO in 2025: Dead or Just Evolving?
Rank tracking is broken. AI is taking over. If you rely on Google, read this now.
Itay Forer
March 12, 2025
In partnership with
Hey there, fellow human! 👋🏼👽
Today, we have great insights, prompts, AI events, and many more.
Introducing our brand new Job Board! 🥳
You’ll also discover how SEO is shifting in 2025—AI is taking over, rank tracking is dead, and the rules have changed.
Lots to cover, so let’s dive in…🤿
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Linkedin-Contrarian-Post
Use this Prompt to craft contrarian, unique, and engaging LinkedIn posts that prompt action. Simply input your topic, and let the command handle the writing and research. Your post will include a catchy hook, a unique viewpoint, helpful advice, and a compelling conclusion.Transform your posts with the Bait-Hook-Reward-Payload framework inspired by Malcolm Gladwell. Capture attention, engage readers, and drive action. Elevate your content strategy and see immediate results in engagement and reach.
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SEO in 2025: What Actually Works?
If you're still tracking rankings and stuffing keywords, you're playing a game that no longer exists.
Google has flipped the script—rank tracking is unreliable, AI is taking over search, and clicks are disappearing. The old SEO playbook? Useless.
So, if rankings don’t matter anymore, what does?
SEO 2025
Why Rank Tracking Is Now a Waste of Time
Google’s new JavaScript-based search has made keyword tracking nearly impossible. SEO tools can’t scrape rankings accurately anymore.
And even if you do rank #1, AI-generated search results are stealing your clicks.
A study found CTR has dropped 60% when Google’s AI Overviews appear. People get answers without visiting websites. Even ads are affected—Google is showing fewer, meaning higher ad costs.
The SEO Metrics That Actually Matter
Forget tracking rankings. Instead, focus on:
✔ Share of Voice (SOV) – Track how often your brand appears in AI search results, featured snippets, and social shares.
✔ Engagement Over Impressions – Google prioritizes time on site, interactions, and conversions over raw traffic.
✔ Traffic From AI Search Engines – More users are searching on ChatGPT, Perplexity, and TikTok. Optimize for these.
✔ Branded Search & Direct Traffic – If people search for you by name, AI can’t filter you out.
How to Adapt: SEO Strategies That Still Work
1️⃣ Write for AI, Not Just People
Google’s AI pulls from structured, concise content. Make your articles AI-friendly:
✅ Use FAQs, bullet points, and structured data for AI summaries.
✅ Keep intros short—deliver answers fast.
✅ Summarize key points in a clear, direct way.
💡 Example: Instead of long intros, start with:
"The best email marketing tools in 2025 are HubSpot, Mailchimp, and ConvertKit, based on automation, pricing, and analytics."
This increases your chances of appearing in AI-generated results.
2️⃣ Stop Relying on Google—Diversify Your Search Presence
Younger users search on TikTok, Amazon, and AI tools more than Google.
✅ Optimize for TikTok & YouTube. Google owns YouTube, and video is harder for AI to replace.
✅ Test AI-first search engines like Perplexity. They don’t rely on Google’s ranking system.
✅ Prioritize branded search. If people Google your name + keyword, AI can’t push you out.
3️⃣ Focus on Conversions, Not Clicks
Ranking high doesn’t matter if no one converts.
✅ Use high-intent keywords. Example: Instead of “best CRM,” use “best CRM for freelancers in 2025.”
✅ Track real engagement. Bounce rates and time on page now influence rankings.
✅ Build authority. AI search engines prioritize recognizable experts and brands.
The Future of SEO: Adapt or Get Left Behind
SEO isn’t dead—but it’s changed forever.
Traditional rank tracking? Useless.
AI-driven search? The new normal.
Keyword stuffing? A waste of time.
The winners in 2025 aren’t chasing rankings. They’re building brands people search for.
The question is: Are you playing the old game—or the new one?
The smartest marketers don’t just keep up—they stay ahead.
We’ve handpicked the five most game-changing AI and marketing newsletters you need to be reading this week.
Stop Using Weak Prompts
Most people struggle to get AI to produce great content. The reason? Their prompts are too vague, generic, or just plain ineffective.
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TOP Trending AI Tools 🚀 |
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2. Grum.co – AI tools for Instagram marketing. |
3. Grade Calculator AI – AI for grade tracking and calculations. |
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Featured Prompt
Design a Survey To Understand Customers
Act as a seasoned marketer with 50 years of experience, leveraging your deep understanding of market dynamics and consumer behavior. Design a comprehensive survey aimed at gaining insights into the preferences, behaviors, and needs of [customer persona]. The survey should be carefully structured to elicit meaningful responses while being respectful of the respondents' time. Include a mix of quantitative and qualitative questions that cover various aspects of the customer experience, from product satisfaction to brand perception. Utilize your expertise to ensure that the survey questions are clear, unbiased, and designed to uncover actionable insights. Additionally, consider the best methods for distributing the survey to reach the intended audience effectively, and plan for the analysis of the data collected to inform future marketing strategies.
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It is a WRAP! 💥
Thanks for reading this week's issue. As always, feel free to reply to this newsletter with any comments, requests, or questions.
Until next week,
-Itay
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