OpenAI Taking Over Chrome?

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Hey there, fellow human! 👋🏼👽

Today, we have great insights, prompts, AI events, and many more.

You’ll also discover how OpenAI’s bold browser move could flip search, content, and conversion as you know it.

Lots to cover, so let’s dive in…🤿

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OpenAI Might Own Your Browser Soon

And that changes how you work.

If you’re still thinking of ChatGPT as “just a chatbot,” you’re playing checkers in a chess game.

Here’s the big news: OpenAI is working on its own web browser—and if regulators break up Google’s monopoly, they’d jump at the chance to buy Chrome. You read that right. OpenAI’s Head of Product said it under oath.

And no, it’s not just a moonshot. It’s a calculated move that could completely reshape the marketing stack as we know it.

So, what’s the play?

Google Chrome holds 67% of the browser market—3.4 billion users. Imagine combining that user base with OpenAI’s LLMs.

OpenAI already has a search product powered by Bing, but it’s no secret: Bing is weak sauce. They’ve been quietly building their own search index but progress has been slow.

Here’s where it gets spicy:

• OpenAI is poaching top Chrome developers

• They’ve started pitching their AI-enhanced browsing tools to major brands (Conde Nast, Priceline, Eventbrite)

• Samsung might be integrating their AI into devices

• And if Chrome is split off from Google due to the DOJ antitrust case? OpenAI could swoop in

This isn’t about replacing Google. It’s about reprogramming how people interact with the internet—natively, through AI.

Why this matters to marketers and creators:

This shift means browsing could become conversational.

Instead of SEO battles for page one, users might just ask a browser:

And ChatGPT won’t just give a list of links. It might answer like a personal shopper, pulling from your own store’s product feed—if you’ve integrated with it.

How to prep:

✅ Start structuring your content for context-rich queries—think FAQ meets narrative.
✅ Build natural language prompts into your product and content strategy now.
✅ Explore integrations: OpenAI is already offering tools to plug ChatGPT into your site or app.

And if you’re running ads or working in CRO?

It’s time to think about what search looks like when there's no “page” at all.

🔧 Try This Prompt (Right Now):

If you're a content strategist, feed this to GPT:

Watch how it changes the game from static copy to smart, interactive selling.

This isn't a browser war. It’s a shift in how we browse.

And for marketers who move early? There’s serious edge to gain.

More updates soon.

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Featured Prompt

It is a WRAP! 💥

Thanks for reading this week's issue. As always, feel free to reply to this newsletter with any comments, requests, or questions.

Until next week,
-Itay