Is TikTok's AI Replacing Marketers?

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Hey there, fellow human! 👋🏼👽

🧵 In today's edition:

• Trending Prompts You Can’t Miss 🚀
  A spotlight on the hottest prompts right now.

• TikTok’s AI Ad Revolution

  Automated ads, smarter strategy, deeper insights.

• Instant Productivity Boost 🎁

  Grab a ready-to-use prompt and watch your efficiency soar.

• New AI Tools Spotlight 🛠️

  Your next favorite tool is here—find out what’s trending.

Lots to cover, so let’s dive in…🤿

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Is TikTok’s AI Move the Future of Social Ads?

TikTok’s latest move, the Smart+ AI tool, is more than just another ad feature—it’s redefining how campaigns are run.

Smart+ automates everything from targeting and bidding to selecting creatives, relying on advanced machine learning to optimize performance based on real-time data. It’s a step beyond what Meta is doing with Advantage+, pushing marketers to reconsider their role in campaign management.

Why does this matter?

Because it shifts the focus from human decision-making to AI-driven precision. With TikTok’s Smart+, AI continuously refines ads based on key performance indicators (KPIs), effectively allowing it to manage your campaign better than a human could.

In the competitive race for ad dollars, the companies that use AI not just as a tool but as a strategic partner will win.

How can you capitalize on this?

• Start testing TikTok’s Smart+: Run a few campaigns and see how it handles targeting, bidding, and creative optimization without your constant input.

• Evaluate your current process: How much time do you spend on tasks that TikTok’s AI could handle? Map out areas where automation can streamline your workflow.

• Improve your prompts: Whether for ads or content creation, feeding AI the right data is key. Craft your prompts for clarity and effectiveness to get better results from tools like Smart+.

But there’s more.

TikTok isn’t just stopping at social ads—they’re moving into digital out-of-home advertising and rolling out Conversion Lift Studies, giving marketers even more insights into performance and ROI.

This means you’ll not only automate the process but also gain deeper visibility into the impact of your campaigns.

The shift toward AI ad management is bigger than TikTok. It's a sign that automation is becoming a core driver of success in marketing.

Will you ride the wave or get left behind?

Our Prompt of the week! 💯 

Every week, we give you a FREE prompt to copy and paste so you can start being more productive online. Here you go:

Rewriting Content: Tailor Content for Specific Audiences

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It is a WRAP! 💥

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Until next week,
-Itay