Google's $500K AI Handcuff

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Hey there, fellow human! 👋🏼👽

Today, we have great insights, prompts, AI events, and many more.

Introducing our brand new Job Board 🥳

You’ll also discover why Google is paying AI experts to do nothing—and how that gives you an edge.

Lots to cover, so let’s dive in…🤿

🔍 Top Jobs for Marketers, Content & Sales Pros

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Here are a few 🔥 open roles right now:

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✅ Home Health Sales Account Executive

Whether you’re freelance, full-time hunting, or pivoting into AI, JobFinder gives you the edge.

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New roles are added daily—don’t miss your next opportunity.
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Inside the AI War: Google’s “Do Nothing” Strategy

What would you do if someone paid you $500,000 to stay home and not work?

Now imagine that "someone" is Google DeepMind—and they're not doing it out of kindness.

They're doing it to stop their AI talent from joining rivals like OpenAI or Anthropic.

This is not science fiction. It’s a real retention strategy unfolding in London, where Google DeepMind is reportedly placing AI engineers and researchers on "garden leave"—a practice where you're still on payroll, but banned from working for anyone else (or on anything meaningful). And in this case, for up to 12 months.

So why does this matter to marketers, creators, and prompt lovers like us?

Because it reveals how incredibly valuable AI knowledge has become. Not just the models or tools—but the people who know how to wield them well.

The ones who understand nuance, prompt mastery, edge cases, tuning, system behavior, and deployment in real-world products.

🔍 What This Means for You (Yes, You)

Whether you write ad copy or design funnels, the takeaway here is this:

Prompt engineering isn’t just "hot"—it’s power. And the deeper you go, the more valuable you become.

For creators and marketers, here’s how to turn this news into advantage:

1. Go Deep, Not Broad

Don’t just skim prompt guides. Study how instructions impact outputs. Create A/B variations. Test context windows. Observe model behavior over time.

You don’t need a PhD—just curiosity and repetition.

Example: Try writing the same product description with a persona, without one, and with a role-playing frame (“You’re a direct-response expert”). Track what works.

2. Build a Swipe File of Systems

The smartest AI users aren't just writing one-off prompts—they’re building systems: reusable templates, prompt chains, micro-scripts.

If DeepMind is locking down thinkers, it’s because those systems scale influence.

Create your own: product launch frameworks, content strategy trees, customer journey prompts, etc. Save and refine them.

3. Use Constraints to Get Creative

Ironically, some of these AI engineers are stuck on leave—unable to create. You? You’re free. Use it.

Try challenges like:

• "1 prompt, 3 use cases"

• "Turn a tweet thread into 4 ads + 2 emails"

• "Reverse-engineer a viral video script with GPT"

🧭 Final Thought

If the smartest people in AI are being paid to sit still, and you’re out here actually creating, you’re already ahead—as long as you keep learning.

Use this moment as a signal:
The AI game is serious.
The skill gap is real.
And the people who can create, test, and adapt fast?
They win.

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Top 5 AI Newsletters You Need

The smartest marketers don’t just keep up—they stay ahead. 

We’ve handpicked the five most game-changing AI and marketing newsletters you need to be reading this week.

Stop Using Weak Prompts

Most people struggle to get AI to produce great content. The reason? Their prompts are too vague, generic, or just plain ineffective.

That’s why we built a free AI Prompts Generator—a tool designed to help you create clear, structured, and highly effective prompts in seconds.

No more trial and error, no more disappointing AI responses.

With our Prompts Generator, you can:
✅ Instantly generate expert-level prompts
✅ Tailor prompts for writing, brainstorming, or marketing tasks
✅ Get better, more relevant AI-generated results

Featured Prompt

It’s not you, it’s your platform

Your newsletter content is top-notch. Your social media game is on point. Your aspirations are through the roof. Yet you’re stuck on level one.

We’ve got bad news (and then really good news): your newsletter platform stinks. And beehiiv can get you where you want to be.

Most newsletter platforms leave the growth and monetization aspects of content creation to the creator. But that’s like trying to drive a car with no wheels. 

Beehiiv’s platform is built for growth, so you can scale at the speed your content deserves with features like paid subscriptions, referral programs, and an ad network that connects you with global brands like Netflix and Nike.

It’s time to ask yourself: if your newsletter platform isn’t doing enough for you, what are you going to do about it?

Get growing with beehiiv today.

It is a WRAP! 💥

Thanks for reading this week's issue. As always, feel free to reply to this newsletter with any comments, requests, or questions.

Until next week,
-Itay