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Claude Just Crushed OpenAI’s AI
Claude 3.7 Sonnet is here—and it might just be the best AI model yet.
Itay Forer
February 26, 2025
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Hey there, fellow human! 👋🏼👽
Today, we have great insights, prompts, AI events, and many more.
Introducing a new section: 3 must-see marketing jobs you’ll want to apply for. In addition, our brand new Job Board! 🥳
You’ll also discover how Claude 3.7 Sonnet just raised the bar for AI—faster, smarter, and built for marketers who want real results. Scroll down to see why this model might replace your current AI workflow.
Lots to cover, so let’s dive in…🤿
Most Trending Prompts of The Week 🔥🔥🔥
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The smartest marketers don’t just keep up—they stay ahead.
We’ve handpicked the five most game-changing AI and marketing newsletters you need to be reading this week.
Claude 3.7 Sonnet: The AI That Just Changed the Game
OpenAI’s dominance isn’t so secure anymore.
Anthropic just launched Claude 3.7 Sonnet, and it’s already being called the smartest, most useful AI model on the market. Unlike previous Claude models—which played it safe—this one is faster, sharper, and more autonomous.
So, what does that mean for marketers, social media managers, and content creators? Let’s break it down.
*Image credit digit-in
1️⃣ Research & Content Creation Just Got a Major Upgrade
Claude 3.7 isn’t just another AI chatbot—it’s built to think like a strategist.
It analyzes trends, compares sources, and structures insights into content that makes sense. If you’ve struggled with AI giving you generic, surface-level answers, this model actually connects the dots.
➡ Use Case:
Need a high-quality blog post but don’t want to rewrite everything?
💡 Prompt: "Summarize the top 5 trends in influencer marketing for 2024, with examples of brands using them successfully. Make it engaging and well-structured."
Why it’s different: It doesn’t just list trends—it gives real examples and actionable insights.
2️⃣ Finally, AI Content That Doesn’t Sound Like AI
One of the biggest complaints about AI-generated content? It still feels robotic.
Claude 3.7 is better at tone-matching, meaning your brand voice doesn’t get lost in the AI sauce. It understands humor, conversational flow, and nuance—making it perfect for social media captions, ad copy, and email marketing.
➡ Use Case:
Need a LinkedIn post that actually sounds human?
💡 Prompt: “Write a LinkedIn post about why engagement is dropping on organic posts. Make it sound personal, add humor, and end with a strong CTA.”
Claude 3.7 delivers natural, engaging content—without the stiff, over-polished AI feel.
3️⃣ Claude Code: The Secret Weapon for Website & Ad Creatives
Claude 3.7 isn’t just for text—it’s now a coding powerhouse.
With Claude Code, it can write and edit website code, fix bugs, and optimize landing pages—directly in your terminal.
➡ Use Case:
Need a high-converting landing page for an ad campaign—without hiring a developer?
💡 Prompt: “Generate a clean, mobile-first landing page for a social media growth course. Keep it high-converting with a clear CTA and A/B test variations.”
Claude can now handle both content and development, making it a full-stack AI assistant.
Claude 3.7 Sonnet
Final Thoughts: Is This the Best AI Model Right Now?
Anthropic isn’t chasing hype—it’s building practical, results-driven AI.
Claude 3.7 Sonnet is faster, more intelligent, and more useful for real-world applications than previous models. And with fewer refusals (45% reduction in censorship), it’s a more flexible tool than before.
Should you switch from OpenAI?
Try it and see for yourself. Claude 3.7 is already available on Anthropic’s API, Amazon Bedrock, and Google Cloud’s Vertex AI.
This AI isn’t just keeping up—it’s leading.
Top 3 Marketing Jobs This Week 🕵🏼♀️
These curated selections highlight the best industry opportunities, including full-time positions, remote jobs, and project-based contracts.
Since roles fill quickly, apply promptly if one piques your interest.
Creative Marketing Associate (Fully Remote)
Marketing Coordinator (Contractor)
OMS Account Manager (Fully Time)
As you requested, we've also created a Job Board featuring various positions for you to check daily. Take a look here👇🏼
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Featured Prompt
Formulate SMART Goals
As a seasoned marketer with years of experience, you are tasked with formulating SMART goals based on the provided [business goal]. Your task involves breaking down the broad [business goal] into specific, measurable, achievable, relevant, and time-bound objectives. This will require a deep understanding of the company's current market position, resources, and capabilities.
Start by analyzing the [business goal] to identify key areas of focus. Then, set specific objectives that clearly define what success looks like. Ensure each goal is measurable with clear criteria for evaluating progress and success. Assess the feasibility of these objectives to ensure they are realistically achievable within the given resources and constraints. Align each goal with the broader business strategy to maintain relevance. Finally, establish a clear timeline for each goal, setting deadlines that keep the team focused and motivated.
Your expertise in market analysis, strategic planning, and performance measurement will be crucial in developing a comprehensive plan that not only aligns with the company's vision but also sets a clear and actionable path toward achieving the [business goal]. Ensure to communicate these SMART goals effectively to all stakeholders involved, facilitating a unified and concerted effort towards business growth and success.
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It is a WRAP! 💥
Thanks for reading this week's issue. As always, feel free to reply to this newsletter with any comments, requests, or questions.
Until next week,
-Itay
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