ChatGPT Can Be Fooled

Hidden tricks make AI vulnerable—marketers, this changes the game.

Author

Itay Forer
January 02, 2025

Hey there, fellow human! 👋🏼👽

Happy 2025! 🎊 🥳

Today, we have great insights, prompts, AI events, and many more.

We will also discover how hidden tricks are manipulating ChatGPT Search—and what every marketer needs to know to stay ahead.

Lots to cover, so let’s dive in…🤿

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ChatGPT Search Can Be Fooled

Imagine this:

You ask ChatGPT for a recommendation, and instead of genuine insights, you get manipulated biased results.

That’s not hypothetical—it’s happening. Recent findings reveal that ChatGPT Search, OpenAI’s tool for real-time web answers, can be tricked into providing misleading information through a technique called "Prompt Injection."

Here’s the problem:

Websites can embed hidden text—think sneaky lines of code—that subtly guide ChatGPT to favor a product, idea, or viewpoint.

The result?

You’re reading a glowing review for something that might not deserve it. For marketers and social media experts, this isn’t just tech news; it’s a wake-up call.

Image Source: OpenAI - Screenshot

Why Should You Care?

As someone who crafts messages, promotes products, or shapes public opinion, you depend on trustworthy tools. If ChatGPT outputs are skewed, your campaigns, content, or even decisions could be based on false premises.

Picture launching a campaign for your client’s product—only to realize the AI-fed insights you used were planted by a competitor. Ouch.

What Can You Do About It?

  1. Double-Check Sources: When using ChatGPT for research, always review the links it cites. Does the source seem credible, or is it suspiciously glowing in its reviews?

  2. Stick to Trusted Websites: Avoid relying on niche or obscure sites for data unless you’ve verified their legitimacy.

  3. Ask Better Questions: Refine your prompts to demand context. For example, instead of “What’s the best restaurant in X?” ask, “What are three unbiased reviews of restaurants in X?”

  4. Educate Your Team: Share these findings with your team so they’re aware of the risks. Misleading outputs could affect copywriting, ad targeting, and more.

The Bigger Picture

This isn’t just about ChatGPT. It’s a glimpse into the evolving landscape of AI reliability.

For marketers, it’s a reminder to balance AI-driven speed with human discernment. Think of AI as your assistant, not your boss—it can speed you up, but it still needs your judgment.

What’s your take?

How do you safeguard your workflows from misinformation?

AI Events Coming Soon

  1. IHIET-AI 2025

    2025 Location: Málaga, Spain

    Dates: 22-24/04/25

    Overview: 13th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications. The conference will focus on advancing the theory and applications for human-interaction requirements as part of an overall system and product solution.

  2. World Summit AI Americas

    2025 Location: TBA

    Dates: TBA

    Overview: The World Summit AI Americas brings together the brightest minds in AI on the stage to discuss innovative, cutting-edge, topical content and also tackle the arising issues in AI. The summit’s 2025 dates and other details are yet to be announced.

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It is a WRAP! 💥

Thanks for reading this week's issue. As always, feel free to reply to this newsletter with any comments, requests, or questions.

Until next week,
-Itay

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