Amazon's AI Agent Is Watching Websites

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Hey there, fellow human! 👋🏼👽

Today, we have great insights, prompts, AI events, and many more.

Introducing our brand new Job Board 🥳

You’ll also discover how Amazon’s new AI agent is quietly taking over browsers—and doing your work for you.

Lots to cover, so let’s dive in…🤿

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Amazon’s AI Agent Can Now Shop For You

And maybe run your browser better than you do.

There’s a quiet AI war happening - and Amazon just dropped a nuke.

While everyone’s obsessing over ChatGPT, Amazon casually launched Nova Act, a web-controlling AI agent that doesn’t just “assist” you—it acts for you. It can book a hotel, fill out forms, shop for that desk lamp you’ve been procrastinating on, and navigate entire browser workflows… with zero clicks from you.

Now, before you roll your eyes and say, “Cool, another bot,” here’s what makes this one different:

Nova Act isn’t just a chatbot.

It’s a fully programmable browser agent that developers (and savvy marketers) can train to complete real, multi-step tasks on the web. This means it can:

• Visit Zillow, find 2-bedroom rentals near the Caltrain station, extract biking distances via Google Maps, and sort them in a table.

• Scrape Amazon listings, summarize product reviews, compare prices, and recommend which to buy.

• Fill out lead-gen forms, apply filters on databases, or trigger automated workflows based on real-time web actions.

It’s not hallucinating responses like some LLMs—it’s acting on the actual UI.

Marketers + Creators: Why This Matters

Let’s get practical.

You can now automate:

• Competitive research: Let Nova Act visit 50 landing pages, extract headlines, CTAs, and pricing, and give you a clean spreadsheet.

• Client onboarding: Auto-fill client intake forms based on a brief.

• Influencer scouting: Visit TikTok profiles, analyze engagement, and pull emails.

• Content feedback: Upload a short video and get critique in minutes.

You don’t need to code either. Amazon built Nova Act with a Python-based SDK and simple “act calls” (think: turning natural language into actions). You break a workflow into steps, string them together, and it runs.

The Bigger Picture (And Why You Should Care)

Amazon isn’t just building tools—they’re building a full AI workforce.

Their Nova model family (Micro, Light, Pro, Premiere, Canvas, Real) already handles text, images, and video. Nova Act is their bridge to action. This isn’t AI that responds—it does.

We’re not far from a world where marketers deploy fleets of agents to manage content, analyze competitors, optimize campaigns, and even run entire social shops autonomously.

Let that sink in.

Actionable tip:
Start by exploring Nova Act’s demo and play with their example scripts. Try automating a small task you hate doing—like tracking down your next podcast guest’s contact info across five platforms.

It’ll spark ideas—and save you time.

Bottom line:
Amazon just made it easier to turn prompts into productivity.
Ignore Nova Act at your own risk.

Top 5 AI Newsletters You Need

The smartest marketers don’t just keep up—they stay ahead. 

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Stop Using Weak Prompts

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Featured Prompt

It is a WRAP! 💥

Thanks for reading this week's issue. As always, feel free to reply to this newsletter with any comments, requests, or questions.

Until next week,
-Itay